ERIC Number: ED172747
Record Type: Non-Journal
Publication Date: 1978-Aug-17
Reference Count: N/A
Parents, Adolescents and Television: Part I. Adolescents and Television Heroes: The Perception of Social Values in Favorite Television Series.
Tierney, Joan D.
The social values orientation of Canadian adolescents and pre-adolescents was analyzed to determine the effects of television choice on their values. Youth were randomly selected from ethnic and non-ethnic populations in Montreal and Windsor by percentages of subgroups listed in Statistics Canada for each city. It was assumed that ethnic and non-ethnic adolescents and pre-adolescents would differ in their value orientation, that social and moral values held by ethnic parents and youth would differ from those of non-ethnic parents and youth, and that these differences would be reflected in perceptions about television heroes and content. The most important question was whether or not heroes transmit values or simply reinforce them. An initial questionnaire indicated family attitudes about a number of social interactions values, against which six weeks of observations of viewers was compared. Findings indicate that television viewing during adolescence for both ethnic and non-ethnic groups appears to be related to personal need and identity, as well as to entertainment, and values appear to be reinforced by television. (Author/JEG)
Descriptors: Adolescents, Childhood Attitudes, Commercial Television, Cultural Differences, Ethnicity, Longitudinal Studies, Moral Values, Parent Attitudes, Programing (Broadcast), Social Values, Television Research, Television Viewing
Canadian Radio-TV and Telecommunications Commission, Ottawa, Canada
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Canadian Radio-Television Commission, Ottawa (Ontario).
Authoring Institution: N/A
Identifiers - Location: Canada