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ERIC Number: ED172306
Record Type: RIE
Publication Date: 1979-May
Pages: 18
Abstractor: N/A
Reference Count: 0
Mass Media and Acculturation: Toward Development of an Interactive Theory.
Kim, Young Yun
An integrated, interactive theory of mass media communication and the acculturation process of immigrants challenges the traditional linear assumption that media communication is a stimulus to which immigrants' acculturation is a response. The acculturation process is a natural process of adaptation, occurring in and through communication; it is the process of acquiring the communication mode of the host society. The acculturation process is interactive and continuous, evolving in and through the communication of an immigrant with the new environment. The subsystems of the host society that are of direct and significant functional relevance to an immigrant's daily life are the most influential in the acculturation process. The role of mass media in this process is to provide cultural information beyond the immigrant's immediate environment. The media role is dependent on the receptivity of the immigrant, and is more limited than are the roles of personal and interpersonal communication in regulating immigrant behavior. Mass media works with interpersonal communication to reinforce acculturation and its influence is particularly strong during the initial phase of that process. (DF)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Philadelphia, Pennsylvania, May 5-7, 1979)