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ERIC Number: ED172303
Record Type: RIE
Publication Date: 1979-May
Pages: 13
Abstractor: N/A
Reference Count: 0
Teaching Political Communication Designed for Undergraduates: A Pragmatic Approach.
Frye, Jerry K.
A pragmatic approach may be used in teaching undergraduate courses in political communication. The design of such a course takes account of departmental, university, and community contexts, and focuses on the following six approaches: single figure or single issue; genre; media exploitation; print media; electronic media; and candidate image. The 1980 presidential campaign can be used as a situation for studying such media as television, radio, newspapers, magazines, billboards, posters, bumper stickers, leaflets, personal appearances, speeches, rallies, and local groups. Activities for such a course might include studying network special news reports and inviting candidates to present personally their views on various issues. (DF)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Philadelphia, Pennsylvania, May 1-5, 1979)