ERIC Number: ED172303
Record Type: RIE
Publication Date: 1979-May
Reference Count: 0
Teaching Political Communication Designed for Undergraduates: A Pragmatic Approach.
Frye, Jerry K.
A pragmatic approach may be used in teaching undergraduate courses in political communication. The design of such a course takes account of departmental, university, and community contexts, and focuses on the following six approaches: single figure or single issue; genre; media exploitation; print media; electronic media; and candidate image. The 1980 presidential campaign can be used as a situation for studying such media as television, radio, newspapers, magazines, billboards, posters, bumper stickers, leaflets, personal appearances, speeches, rallies, and local groups. Activities for such a course might include studying network special news reports and inviting candidates to present personally their views on various issues. (DF)
Descriptors: Communication (Thought Transfer), Course Content, Course Descriptions, Experiential Learning, Higher Education, Information Dissemination, Mass Media, Media Research, News Media, Newspapers, Political Attitudes, Political Influences, Politics, Speech Communication, Teaching Methods, Television
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Philadelphia, Pennsylvania, May 1-5, 1979)