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ERIC Number: ED172247
Record Type: Non-Journal
Publication Date: 1979-Apr
Pages: 12
Abstractor: N/A
Reference Count: N/A
The Rhetorical Theories of George Campbell and Kenneth Burke.
Gannon, Craig A.
Points of similarity exist between rhetorical theorists George Campbell and Kenneth Burke, based on their acceptance of the universality of human nature. These similarities include the following: both use "strategic" definitions of rhetoric that are widely encompassing; Burke's central doctrine of "identification" resembles Campbells's idea of "sympathy"; Burke's "cluster analysis" parallels the association-of-ideas psychology pervading Campbell's eighteenth-century empiricist background; and Campbell appears to anticipate some of Burke's "dramatistic" concepts, in particular those of scene (context), dialogue (dialectic), and motive. Burke's work is motivated by a broadly ethical anxiety complicated by ambivalence toward the presumed source of anxiety--the scientific age; this is also true of Campbell. Both also saw the fostering of intellectual cooperation as a role of religious civilization. (DF)
Publication Type: Speeches/Meeting Papers; Historical Materials; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A