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ERIC Number: ED172106
Record Type: RIE
Publication Date: 1978-Oct
Pages: 7
Abstractor: N/A
Reference Count: 0
Sex Roles on TV: More Than Counting Buttons and Bows.
Williams, Frederick
The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions of sex-role portrayals. Children look past gender to the qualities of the individual; they hold stereotypes but not unalterable ones. Children view cartoon characters enthusiastically but skeptically. Sex-role attributes seem to be the last things in the childrens minds when discussing these characters. On the other hand, children seem to view extreme sex-role stereotypes as so unreal as to be taken no more seriously than Bugs Bunny. Characterizations of real-life individuals, whether male or female, who mix those qualities of personality and behavior which make them "good people," are most attractive to children. (PJC)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Psychological Association (Toronto, Ontario, Canada, August, 1978)