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ERIC Number: ED171184
Record Type: RIE
Publication Date: 1978
Pages: 171
Abstractor: N/A
Reference Count: 0
Effective Publications for Colleges and Universities. Revised Edition.
Arden, Kelvin J.; Whalen, William J.
This guide is intended as an aid in producing effective institutional publications. It addresses: communicating through publications; organizing the publications office; editing and writing techniques; buying printing; the catalog; recruiting and career materials; publications; organizing the annual report; faculty, student, and other handbooks; newsletters; internal communications; special purpose publications; using photos and photographers; art and artists; stretching the publications dollar; and the new technology. A brief bibliography is appended. The guide does not specifically cover technical reports, alumni magazines, student publications, or the kind of scholarly book publishing ordinarily handled by a university press. (Author/MSE)
Council for Advancement and Support of Education, Suites 530/600, One Dupont Circle, Washington, DC 20036
Publication Type: Reference Materials - General; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.