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ERIC Number: ED170826
Record Type: RIE
Publication Date: 1979-May
Pages: 13
Abstractor: N/A
Ascertaining Community Leaders: An Alternative Method.
Johnson, Mark
A survey was undertaken in Houston, Texas, of participants in a joint ascertainment session. The session had been designed to elicit comment from community leaders for broadcast media which were gathering information as part of their license renewal process. Those community leaders and representatives of the broadcast facilities who had participated in the joint ascertainment survey were mailed questionnaires about their participation. It was found that the community leaders believed that there was value to the process, that their participation would have an impact on program decisions, that the broadcasters were interested in what they had to say, and that they were willing to participate in the future. There was a general opinion that more questions of a specific nature should have been asked. The broadcasters felt that the process was valuable, believed that the community leaders were interested in participating, endorsed the concept of joint ascertainment, and indicated their willingness to participate again. (TJ)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Philadelphia, Pennsylvania, May 1-5, 1979)