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ERIC Number: ED170812
Record Type: RIE
Publication Date: 1979-May
Pages: 23
Abstractor: N/A
Reference Count: 0
Communication Channels and Information Flow among Ethnics.
Jeffres, Leo W.; Hur, K. Kyoon
The questionnaire responses of 768 people from a variety of ethnic groups were analyzed to determine what communication channels were used to link ethnics to their native countries and to provide news of the ethnic community. The relationships between channel preferences and demographics, ethnicity, and communication channel patterns were also examined. The analysis revealed that the four major communication channels used were friends and neighbors (interpersonal communication), radio, local metropolitan daily newspapers, and ethnic-language newspapers. Lower socioeconomic status (SES) respondents relied more on interpersonal communication and on ethnic media, while higher SES respondents turned more to metropolitan media and magazines. Small size of ethnic group was shown to be related to greater importance of interpersonal sources of information--church and correspondence. Suburbanites relied more on metropolitan mass media for news of the ethnic community, while urbanites relied more on friends and neighbors and the church. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Philadelphia, Pennsylvania, May 1-5, 1979)