ERIC Number: ED170809
Record Type: RIE
Publication Date: 1979-May
Reference Count: 0
Informing College Students about Venereal Disease: The Mass Communication of a Public Issue.
Buckley, John E.
An information campaign was conducted at the University of Tennessee at Knoxville in cooperation with the student health service to determine the effects of the communication of venereal disease information on the attitudes and behaviors of students. Specifically, the campaign sought to increase students' knowledge of venereal disease and awareness of the problem on campus and to encourage testing and treatment. A telephone survey queried approximately 400 students to determine their knowledge and attitudes. To encourage privacy in communication, 3,000 cards containing five facts on venereal disease, as well as the phone number of a recorded source of venereal disease information, were distributed. Another survey was then conducted to detect changes in attitudes and behaviors. Postsurvey results were as follows: both sexes and all ages were generally more knowledgeable about venereal disease than previously; the information gap between males and females (females having been more knowledgeable) was smaller; and both sexes and all ages were more likely to consider the disease a problem on campus. The relationship of the campaign to these changes was determined by querying students as to whether they had seen the card; those who had were considerably more knowledgeable about venereal disease. (DF)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Philadelphia, Pennsylvania, May 5-7, 1979)