ERIC Number: ED170777
Record Type: RIE
Publication Date: 1978-Jun
Reference Count: 0
Children and Advertising: A Bibliography.
Council of Better Business Bureaus, Inc., New York, NY. Clearinghouse for Research on Children's Advertising.
More than 600 entries are contained in this annotated bibliography of materials concerning the effects of television advertising on children. Entries are alphabetized by author and are divided into the following categories: special interest articles; general interest articles; books and pamphlets; government publications; transcripts of oral presentations; completed research, studies, and reports; research proposals and research-in-progress; unpublished works; bibliographies on children and advertising; and references of related interest. (FL)
Descriptors: Advertising, Annotated Bibliographies, Children, Consumer Education, Socialization, Television Commercials
Children's Advertising Review Unit, National Advertising Division, Council of Better Business Bureaus, 845 Third Avenue, New York, New York 10022 ($10.00)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: Council of Better Business Bureaus, Inc., New York, NY. Clearinghouse for Research on Children's Advertising.
Note: For related document see ED 031 850