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ERIC Number: ED169977
Record Type: Non-Journal
Publication Date: 1978-May-18
Pages: 19
Abstractor: N/A
Reference Count: N/A
Survey of Fashion Design Employers. Volume IX, No. 16.
Aurand, Cecilia; Lucas, John A.
A survey was conducted to determine the availability of internship opportunities for fashion design students at Harper College and to measure the value of Harper design graduates to their employers. A sample of 279 manufacturers, contacts, and retail stores employing fashion designers were identified in the Chicago metropolitan area and after two mailings of a survey instrument, a 14% response was obtained. Of the 40 firms responding, 22 indicated that they would definitely be interested in using at least one intern, and 12 others indicated they might be interested. Respondents seemed to favor having interns work part-time for about 16 hours per week. The main training opportunities for interns were in sales, merchandising, stock work, fashion coordinating, and display. A total of 29 firms indicated there would be possible employment opportunities for the interns immediately after graduation. Most job opportunities centered around management and sales. At some time, 17 firms had employed Harper graduates; eight reported definite plans to continue to do so. Strengths revealed in Harper training included display, pattern making, and selling; weaknesses noted were merchandising and promotion, design for mass media, and consumer relations. The results of the survey are detailed, and the survey instrument is appended. (Author/MB)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: William Rainey Harper Coll., Palatine, IL.
Identifiers - Location: Illinois (Chicago)