ERIC Number: ED169904
Record Type: RIE
Publication Date: 1978-Aug
Reference Count: 0
The Social and Behavioral Effects of Broadcast Television on Previously Untouched Audiences. Final Report.
Orvik, James M.; And Others
This study, conducted prior to the installation of daily prime-time television programming in areas of rural Alaska previously without commercial television service, was designed to provide a foundation of pre-television baseline data against which to measure the social and behavioral effects of television on this multicultural population. Background for understanding the nature of the study is provided by a brief discussion of the distribution of racial groups in rural Alaska and an outline of the distribution of access to commercial and public television. The conceptual model for the research was designed to anticipate the most likely areas that might be changed through the influence of television and consisted of three components--(1) active influences of programming content on the individual viewer, (2) replacive influences of the act of television viewing on the social characteristics of the community, and (3) holistic influences by which active and replacive influences combine to restructure the viewer's relationship with the social and physical environment. Data gathered through observation and a battery of tests were entered into the files in the format of the Statistical Package for the Social Sciences (SPSS). Findings are discussed, and a detailed TV Study Codebook for these data is appended. A bibliography is included. (RAO)
Descriptors: Alaska Natives, Commercial Television, Communications Satellites, Cross Cultural Studies, Educational Television, Research Methodology, Rural Population, Social Influences, Television Research, Television Viewing
Data Bank, Alaska Television Study, Center for Northern Educational Research, University of Alaska, Fairbanks, Alaska 99701 (For copies of coded raw data)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: Alaska Univ., Fairbanks. Center for Northern Educational Research.
Note: See Appendices A and B for list of measures and conditions for obtaining data sets