ERIC Number: ED169878
Record Type: Non-Journal
Publication Date: 1977-Jan-27
Reference Count: N/A
Volunteer Ascertainment Panels.
Smith, Alfred G.; And Others
A pilot study was conducted of a model needs assessment procedure developed in response to new FCC regulations requiring noncommercial broadcasters to ascertain the needs, problems, and interests of their communities. The needs assessment procedure, conducted largely by volunteers, was implemented in three stages: (1) a telephone survey of the Austin and San Antonio, Texas communities, (2) a smaller telephone survey of 30 community leaders in each city, and (3) a personal meeting between station managers and community leaders who represented volunteer ascertainment panels. The surveys produced information concerning the diversity of perceptions of community needs and the relation of television to the needs. Characteristics of poll respondents were compared with census data to check validity. Generally, the panelists supported the findings of the survey. Better economic conditions, planning for growth, and better relations between the races were the three areas for improvement cited most in the surveys and panel discussions. The report discussed several possible problems that could stem from ascertainment requirements for noncommercial broadcasters. Appendices include the assessment procedure questionnaires in English and Spanish, and summarize the community survey results. (CMV)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Texas Univ., Austin. Center for Communication Research.