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ERIC Number: ED168680
Record Type: RIE
Publication Date: 1976
Pages: 17
Abstractor: N/A
Reference Count: 0
Preschoolers and Political Socialization: Television and the 1976 Campaign.
Meyer, Timothy P.; Johnson, Mark
This study deals with three questions concerning the political socialization of young children: (1) at what age evidence of political socialization begins to emerge; (2) at what age media, principally television, begins to socialize children politically; and (3) how a Presidential election campaign and the media relate to other sources of political socialization such as schools, peers, and parents. Fifty-two 4- and 5-year-old preschool children were interviewed prior to the 1976 election campaign and on the day after the election in order to measure their awareness of candidates and others involved in the campaign. It was hypothesized that: (1) children's awareness of political candidates would increase significantly from pre- to post-campaign; (2) 5-year-olds would show significantly more learning than 4-year-olds; and (3) that parents would be the most frequently mentioned source of political information. Results showed that 5-year-olds learned more than 4-year-olds; and that television was a more important source of political information about Jimmy Carter than parents for 5-year-olds, while parents and television were equally important as sources of information about President Ford. Results also indicated that females learned more than males and that Ford was better known than Carter at the start of the campaign but that children were more aware of Carter than Ford by the time the campaign was over. (MP)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Not available in hard copy due to marginal legibility of original document