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ERIC Number: ED168653
Record Type: RIE
Publication Date: 1979-Mar-5
Pages: 16
Abstractor: N/A
Educational Marketing Methods at Lane Community College.
Fast, Casey
Peter Drucker defined marketing as "the promotion of a product or service from its inception through every step of its evolution and distribution until it reaches the satisfied customer." Inherent in this definition are the four components of marketing: pricing, product, place, and promotion. The product itself is the most important element and the price the least important in relation to getting the customer to buy it; i.e., people will buy quality no matter the price. Believing themselves to have a good product at a reasonable price, members of the mathematics department at Lane Community College (Oregon) employed educational marketing methods to increase course enrollment. Four objectives emerged in the promotion of the mathematics program: (1) to create comfortable, attractive class and study areas; (2) to stage quarterly "events" at registration which would alleviate standing-in-line boredom and provide genuine caring, humanistic help to confused math students; (3) to get quarterly, positive media coverage that would change the image of the math department from threatening to friendly; and (4) to develop new courses to draw new students. Additionally, the philosophy was adopted that one must create, act, risk, and enjoy to obtain success. One example of the department's activities was the funeral for the English system of measurement during National Metric Week. (MB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Coping with Decline Conference (St. Louis, Missouri, March 5, 1979)