ERIC Number: ED168551
Record Type: Non-Journal
Publication Date: 1978-Jun-30
Reference Count: N/A
A Survey of Viewership of Television Series Sponsored by ESAA Legislation. Executive Summary.
Applied Management Sciences, Inc., Silver Spring, MD.
The U.S. Office of Education, under the legislative authority of the Emergency School Aid Act (ESAA), commissioned a survey of the viewership of 11 ESAA-funded TV series designed to reduce cultural isolation in minority children. Objectives of the survey were to determine the availability of the ESAA-TV series to their target audiences, as well as to determine the viewership of the series by their target audiences. National in-school surveys of viewership were conducted with students from grades 1, 4, 7, and 10 and their respective teachers and principals, with in-home surveys conducted as a validation measure with many of the same students, their parents, and preschool siblings. Despite high availability, a relatively small proportion of the children were aware of the ESAA-TV series. However, children in both the target age and target ethnic groups viewed TV more than other children. Findings of teacher and principal surveys indicated that knowledge of ESAA-TV was minimal. Considerations for future study in increasing viewership include audience awareness, appeal, additional viewership surveys, family viewership, time of broadcast, impact, and in-school viewership. (CMV)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Office of Planning, Budgeting, and Evaluation.
Authoring Institution: Applied Management Sciences, Inc., Silver Spring, MD.
Identifiers - Laws, Policies, & Programs: Emergency School Aid Act 1972