ERIC Number: ED168550
Record Type: Non-Journal
Publication Date: 1978-Jun-30
Reference Count: N/A
A Survey of Viewership of Television Series Sponsored by ESAA Legislation. Final Report.
Hebbeler, Kathleen; Cosgrove, Michael
Results are presented of a national survey of in-school students, teachers, and principals to determine the viewership and availability of 11 television series which have been produced and distributed through funding provided by the Emergency School Aid Act (ESAA) to reduce cultural isolation among minority group members. In-home surveys were also conducted with many of the same students, their parents, and preschool siblings. Findings suggest that only a small number of children are aware of the ESAA-TV series. Although viewership is one measure of the success of the programs, comparisons across series must be interpreted cautiously because of the differences among the ESAA-TV series. Similarly, viewership should be seen as one aspect of the funding-production-distribution system and not as the sole measure of the worth of any individual series or the entire set of ESAA-TV projects. Appendices include technical methodology, survey instruments, construction of site-specific questionnaires, television program classification listing, cable coverage, ESAA-TV carriage information, and additional tables of survey data. TV series included in the survey were La Bonne Aventure, Que Pasa, USA? La Esquina, Mundo Real, Gettin' Over, South by Northwest, Vegetable Soup, Carrascolendas, Villa Alegre, Infinity Factory, and Rebop. (CMV)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Office of Planning, Budgeting, and Evaluation.
Authoring Institution: Applied Management Sciences, Inc., Silver Spring, MD.
Identifiers - Laws, Policies, & Programs: Emergency School Aid Act 1972