ERIC Number: ED168537
Record Type: RIE
Publication Date: 1977-Jul-25
Guidelines to Update Images of Women in Television.
Fjeldsted, Margaret, Ed.
Input from 25 media groups, including the Screen Actors Guild and American Federation of Television and Radio Artists (AFTRA), considered the image of women on television and radio as part of public hearings held by the California Commission on the Status of Women. Presentations included here touch on the citizen's role in assuring fair treatment in the news, programming, ascertainment of community needs, lack of women in the industry, and children's programming, and provide statistical data on these issues. It is argued that the misrepresentation of women in the mass media labor force affects the continuing misrepresentation of women on television and radio programs and in the written media. Research results and statistical data are provided in seven areas: (1) analysis of new three-network prime-time programming; (2) use of women and minorities in prime-time television shows; (3) sex roles in television commercials; (4) public attitudes and preferences in television; (5) statistics for women in news and announcing for Los Angeles, San Diego, and San Francisco; (6) membership breakdown and male-female representation for AFTRA; and (7) number of men and women in specific television programs. Guidelines suggested by the Commission to assist the media in achieving more realistic portrayals of women are based on testimony and data from the hearings. (CWM)
Publication Type: Collected Works - General; Opinion Papers
Education Level: N/A
Authoring Institution: California State Commission on the Status of Women, Sacramento.