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ERIC Number: ED168096
Record Type: RIE
Publication Date: 1978-Nov
Reference Count: 0
The Communication Consultant in Organizational Settings.
Falcione, Raymond L.
The organizational communication specialist can play a significant role in the communication of change. The consultant must begin by determining who the client is and what the unit of change is to be. Then the consultant must choose which intervention is appropriate and what the focal issue is. Before the consultation, the consultant and client must agree on certain considerations including what changes will occur, clarification of responsibilities, and a timetable. The audit process is one intervention that fits an action research model of organizational development and accomplishes the following: measures information flow, message content, and communicator attitudes; provides attitudinal, perceptual, and behavioral data; and allows for organizational comparisons. Follow-up should assure that management is held accountable for action taken to increase the effectiveness of the organization and should include training others to use some of the consultant's skills. Whatever strategy a consultant uses, it should be purposeful, task-specific, integrated, temporal, adaptable, agreed to by the client, and cost-effective. (TJ)
Publication Type: Speeches/Meeting Papers; Guides - General
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (64th, Minneapolis, Minnesota, November 2-5, 1978)