PDF pending restoration
ERIC Number: ED168085
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Uses and Effects of Television and Other Mass Media: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," October through December 1978 (Vol. 39 Nos. 4 through 6).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 16 titles deal with the following topics: children's reactions to television commercials and their associated products; an observational instructional analysis of "Sesame Street"; the effects of feedback in televised lectures on attitude change, source credibility, and speaker performance; a redefinition of television criticism; the perceived utility of the content of over-the-counter drug commercials; broadcasting in Iran; messages concerning food, eating behaviors, and ideal body image on network television; network television's coverage of international affairs from 1972 to 1976; "media Imperialism"; the influence of television on children's apprehension of stories; media reflections of the consumer movement; the use of broadcasting at the British Open University; audience influence on the programing of "Sesame Street"; the narrative capabilities of prose and film; and information characteristics and sex-role portrayal in television commercials. (FL)
Descriptors: Abstracts, Annotated Bibliographies, Attitude Change, Audiences, Children, Childrens Television, Communication (Thought Transfer), Credibility, Disabilities, Doctoral Dissertations, Elementary Secondary Education, Foreign Countries, Higher Education, Mass Instruction, Mass Media, Merchandising, News Media, Programing (Broadcast), Television, Television Commercials, Television Research, Television Viewing
Publication Type: Reference Materials - Bibliographies; Collected Works - Serials
Education Level: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
Note: May be marginally legible due to small print