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ERIC Number: ED168068
Record Type: Non-Journal
Publication Date: 1978-Oct
Pages: 16
Abstractor: N/A
Reference Count: N/A
What's He Doing There? Or, Can a Communicator Find Happiness in Management?
Weber, Theodore S., Jr.
There are a number of opportunities for communication experts to move into fulltime general management. The particular role that they can fill to advantage to themselves and to the company is as generalists with the abilities to analyze, balance points of view, be objective, present issues effectively, and retain a sense of values. Some skills need to be retained and broadened or sharpened including being a good communicator, retaining a broad approach to life, knowing when to listen, and remaining healthily skeptical. Some skills will need to be developed from scratch by most communicators. These include developing financial know-how, especially knowing the language and having an acquaintance with statistical yardsticks; continuing to broaden perspective; not losing touch with people in communications; and learning to consider not only "how" but "what,""why," and "whether." Some observations about how to move into management include: keep positioning yourself to learn new skills, and seize every opportunity that comes along to do something out of the ordinary. (TJ)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A