ERIC Number: ED168034
Record Type: Non-Journal
Publication Date: 1979-Mar-9
Newspaper Readership and Community Ties; Precision Journalism: Coming of Age. ANPA News Research Report No. 18.
Stevenson, Robert L.; Ismach, Arnold H.
The first of two articles in this report offers a survey of how community ties lead to various psychological needs that are the motivation for newspaper reading. It identifies three distinct audience segments: the traditional audience, with permanent bonds to the community, whose need for information, guidance, and community surveillance leads to the reading of hard news, editorials, and background features; the more mobile readers, less tied to the community, who use the newspaper for entertainment and as a guide to leisure opportunities; and the peripheral readers, with few contacts to the community, who use the newspaper to maintain vicarious links with the community and to fill time that is not taken up by demands of family, job, and community activities. The second article reviews the origins of precision journalism (the use of social science research methods by editors and reporters), offers examples of past and future applications in the newsroom, and outlines ways that any newspaper can begin using these reporting techniques. (Author/FL)
Publication Type: Information Analyses; Reports - Research
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association, Washington, DC.