ERIC Number: ED168033
Record Type: Non-Journal
Publication Date: 1978-Sep-22
Reference Count: N/A
Using Community Characteristics to Predict Newspaper Circulation. ANPA News Research Report No. 14.
Stone, Gerald G.
A review of research about newspaper readership and circulation suggests that the key to understanding circulation patterns is to test in unison the solid predictors of readership (home ownership, population, income, media competition, and shared circulation) along with some of the more subtle correlates (such as social activity). Although these variables have not yet been tested in unison, enough evidence exists in the literature to support their combination. (Author/RL)
Publication Type: Information Analyses; Reports - Evaluative
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association, Washington, DC.