ERIC Number: ED167998
Record Type: RIE
Publication Date: 1978-Aug
Reference Count: 0
Mass Media and Society: A Content Analysis of the "Window-To-The-Field" Course Exams.
Glover, Donald R.
A content analysis was performed on 3,134 questions from 62 examinations given in the mass communications and society courses in colleges throughout the United States. The questions were analyzed and categorized on the basis of three general groups: geographical reference, media reference, and topic reference. The findings revealed the following: questions on examinations do not seem to reflect any tendency to emphasize a geographical area; with respect to mentioning a specific medium, the majority of questions fell into the subcategories of no media mentioned, newspapers, television, and "broadcast media"; the class of "broadcast media" was emphasized more than the class of "print media" in examination questions; the relative rank of media specifically mentioned in the questions was the same as the rank of media specifically mentioned on course syllabi; with respect to mentioning a specific topic, the majority of examination questions fell into the subcategories of other topics, history of the press, communication models, press law, advertising, and press operations; the topics instructors put on course syllabi and rated as priority topics were not necessarily the same topics emphasized on examinations; and instructors seemed to feel more comfortable with the more traditional topics as course content and on examinations. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978)