ERIC Number: ED167759
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Publicizing Adult Education Programs: A Leadership Monograph.
California State Dept. of Education, Sacramento. Bureau of Publications.
This monograph describes successful publicity practices in adult education that can be adapted to fit individual promotional plans for communication with the community. The introduction explains the importance of good public relations to an adult education program. In section 1, publicity and promotion, the various ways of publicizing information are discussed: word-of-mouth; speeches to clubs and organizations; brochures, pamphlets, and flyers (including the class schedule); newspapers; radio and television; personal letters and postcards; audiovisuals; slides; transparencies; and motion pictures. A list of do's and don't's for writing and distributing news releases is included in this section. In the second section the advantages and disadvantages of these types of publicity are presented. A section on the best use of each type follows. Section 4 presents examples of community resources used to publicize and promote adult education, such as the chamber of commerce, churches, and medical clinics. Finally, a list of innovative ideas used to publicize adult education are given as examples of unique publicity plans which can be adapted by others. (CT)
Descriptors: Adult Education, Adult Programs, Audiovisual Aids, Audiovisual Communications, Communication Skills, Community Resources, Guides, News Writing, Newspapers, Publicize, Radio, Television
Publications Sales, California State Department of Education, P.O. Box 271, Sacramento, California 95802 ($2.00, plus sales tax)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: California State Dept. of Education, Sacramento. Bureau of Publications.