ERIC Number: ED167316
Record Type: Non-Journal
Publication Date: 1979-Jan
Reference Count: N/A
Native American Media Needs: An Assessment.
Schuerman, Laurell E.; And Others
Twenty five urban centers, 70 Indian tribes, and 60 public television stations responded to questionnaires in an attempt to collect information useful to the process of making programmatic decisions about future goals and activities of the Native American Public Broadcasting Consortium (NAPBC). The Tribal and Urban Center questionnaires were concerned with facilities, information sources, media involvement, media equipment, and programming preferences of respondents. Radio and television were generally available to tribes and populations served by urban centers, and educational television was the preferred source of information. Most respondents in both categories wanted a trained media specialist available or on staff. Culture, history, survival skills, employment, economics, and developing a positive self-image were seen as important program topics. Of the responding public television stations, only about 25% had 5 to 10 hours of Native American programming per year, despite having Native American audiences. Lack of money and knowledge prevented production of such special interest programs. Indian culture, arts, and social issues were topics perceived as interesting to Native American viewers. Overall, top priority Native American media needs were determined to be programming, training, and information delivery systems. The questionnaires are included with complete data tabulations for each. (SB)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Native American Public Broadcasting Consortium, Lincoln, NE.