ERIC Number: ED167109
Record Type: RIE
Publication Date: 1974-Sep
Reference Count: 0
Communication Strategies for Rural Development. Report Number 7.
Crawford, Robert H.
There is a wide range of communication needs in rural development programs, including the need to develop comprehensive communication strategies for program fulfillment. Such strategies call for communication specialists whose expertise transcends the "information" role and includes the whole process of development. This process must not neglect an analysis of communication support factors such as audience, bureaucracy, and consumers; and decisions about program interrelations, program messages, media selection, overall implementation strategy, timing, and feedback and assessment. These aspects of a development program are at least as important as the technical aspects, and require equal care and attention in planning and budgeting. (CMV)
Descriptors: Adoption (Ideas), Audiences, Bureaucracy, Change Strategies, Communications, Developing Nations, Developmental Programs, Diffusion, Media Selection, Program Development, Program Evaluation, Public Support, Rural Development
The Communication Arts Graduate Teaching and Research Center, Cornell University, 640 Stewart Avenue, Ithaca, New York 14853 (single copies are free)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: State Univ. of New York, Ithaca. Coll. of Agriculture and Life Sciences at Cornell Univ.
Note: Papers in Communication; For related documents, see IR 006 846-851 and ED 162 648