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ERIC Number: ED166712
Record Type: RIE
Publication Date: 1978-Apr
Pages: 53
Abstractor: N/A
Reference Count: 0
Learning about Minorities from Television: The Research Agenda.
Greenberg, Bradley S.; Atkin, Charles K.
Several research studies that have compared the effects of television viewing on economically disadvantaged black children with its effects on white children indicate that the black children tend to allocate more time to television, are less selective in choosing content, and are more likely to accept fictional stories as reality. In addition, the black children use television to learn information, display a high level of involvement in television content, and are likely to identify with the portrayal of black characters (black people appear on about half of the fictional programs). Isolating these critical factors concerning television viewing and the minority child clarifies new research issues for the future such as exploring the consequences of the child's social role attitude and the expectations that the child develops about specific role behaviors. A research model based on social learning theory offers a theoretical approach for examining such key variables as child attributes, message content factors, and social influences. (MAI)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Conference, "Television and the Socialization of the Minority Child," convened by the Center for Afro-American Studies, University of California at Los Angeles, April 27-28, 1978; Not available in hard copy due to marginal legibility