ERIC Number: ED166702
Record Type: Non-Journal
Publication Date: 1978-Aug
Reference Count: N/A
Science Writing Techniques and Methods: What the Research Tells Us.
Bowes, John E.; Stamm, Keith R.
Research on the effectiveness of science writing can be considered in three categories: audience characteristics, effects of scientific communication, and source/receiver relations. Audience research indicates that interest in problems may vary according to proximity to the problem, demographic criteria, and level of general concern with social problems. Research on the effects of scientific communication has shown that increasing understanding of scientific issues depends on the program discussed and on the audience. Also, word difficulty and syntactic complexity are important to comprehension. There is some indication that message effectiveness may be increased by the use of analogy. Research on source/receiver relations indicates that most science articles are at least partially inaccurate. A seminar between scientists and science editors indicated that editors write according to what they think will be of interest to readers while scientists are trying to teach people what is new and important. Further research needs to be done in areas such as processes of communication, consideration of communication as a dependent variable, the link between message structure and cognition, and situational factors. (TJ)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A