ERIC Number: ED166540
Record Type: RIE
Publication Date: 1978
Reference Count: 0
[MATCHE: Management Approach to Teaching Consumer and Homemaking Education.] Economically Depressed Areas Strand: Management. Module III-F-3: Marketing Practices in Relation to Low Income Clientele.
California State Univ., Fresno. Dept. of Home Economics.; California Polytechnic State Univ., San Luis Obispo. Dept. of Home Economics.
This competency-based preservice home economics teacher education module on marketing practices in relation to low income clientele is the third in a set of three modules on management in economically depressed areas (EDAs). (This set is part of a larger set of sixty-seven modules on the Management Approach to Teaching Consumer and Homemaking Education [MATCHE]--see CE 019 901-967.) Following the module objective and overview, three units of instruction are presented: (1) psychology of marketing and advertising in EDAs (with lessons on deceptive sales practices), (2) psychology of in-house sales (with lessons on door-to-door, phone, and mail-order sales), and (3) consumer-clerk relations. Each unit generally includes the following elements: objective, overview, and progress test. Lessons contain suggested activities and resources. A module pre/posttest (with answer key) concludes the document. (Workshop proceedings relating to the development of these modules are available in the ERIC system as CE 019 896-899; also available is a module on utilizing FHA-HERO as an instructional strategy to expand and strengthen the home economics instructional programs [CE 019 900].) (CT)
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Sponsor: California State Dept. of Education, Sacramento. Bureau of Homemaking Education.; Office of Education (DHEW), Washington, DC.
Authoring Institution: California State Univ., Fresno. Dept. of Home Economics.; California Polytechnic State Univ., San Luis Obispo. Dept. of Home Economics.
Note: Not available in hard copy due to broken type in the original document. For related documents see CE 019 896-967