ERIC Number: ED166516
Record Type: RIE
Publication Date: 1978
Reference Count: 0
[MATCHE: Management Approach to Teaching Consumer and Homemaking Education.] Occupational Strand: Textiles and Clothing. Module II-D-3: Merchandising Textiles and Ready-to-Wear.
This competency-based preservice home economics teacher education module on merchandising textiles and ready-to-wear is the third in a set of three modules on occupational aspects of textiles and clothing. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer and Homemaking Education [MATCHE]--see CE 019 901-967.) Following the module objective and overview, five units of instruction are presented: (1) fashion industry (with one lesson on the fashion world and consumer behavior patterns); (2) product knowledge (includes lessons on style factors, fabrics and the consumer, and translating product knowledge into sales); (3) salesmanship (with one lesson on effective salesmanship); (4) stockroom operations (includes lessons on departments, and the process of merchandising); and (5) merchandise promotion (with one lesson on techniques of promotion). Each lesson includes a narrative summary and suggested activities. A list of suggested module resources (readings) and a module pre/posttest (with answer key) concludes the document. (Workshop proceedings relating to the development of these modules are available in the ERIC system as CE 019 896-899; also available is a module on utilizing FHA-HERO as an instructional strategy to expand and strengthen the home economics instructional programs [CE 019 900].) (JH)
Descriptors: Answer Keys, Competency Based Teacher Education, Educational Objectives, Fashion Industry, Higher Education, Home Economics Education, Learning Activities, Learning Modules, Merchandising, Occupational Home Economics, Performance Tests, Preservice Teacher Education, Resource Materials, Teacher Education Curriculum
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Sponsor: California State Dept. of Education, Sacramento. Bureau of Homemaking Education.; Office of Education (DHEW), Washington, DC.
Authoring Institution: California State Univ., Fresno. Dept. of Home Economics.; California Polytechnic State Univ., San Luis Obispo. Dept. of Home Economics.
Note: For related documents see CE 019 896-967 ; Back cover contains small print