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ERIC Number: ED165852
Record Type: RIE
Publication Date: N/A
Pages: 11
Abstractor: N/A
Reference Count: 0
Student Recruitment for the Public, Two-Year College: A Mandatory Aspect of Institutional Viability.
Coppock, G. Stephen
The recommendations presented in this paper for successfully implementing a two-year college student recruitment campaign focus mainly on the high school senior and presuppose the existence of a recruiting staff. Initially, it is emphasized that an effective campaign is based on a series of positive items. Elements of a successful recruitment program include: (1) adoption of corporate marketing methods, such as market research, advertising, emphasis on selling, use of a professional sales staff, and altering the product according to marketing demands; (2) emphasis on a people orientation; (3) total college effort in keeping with institutional goals and philosophy; (4) selling the parent; (5) an impressive placement record demonstrating what programs can offer; (6) linking of recruitment and financial aid activities; (7) selling those aspects of a college which are most distinctive in a manner which lets the prospective student know how he/she can benefit from them; (8) openness to markets such as the adult, the industrial worker, the four-year college dropout, and the liberal arts graduate with no marketable skills; (9) accurate, honest, and attractive promotional literature; and (10) awareness of competitors after the same students. (MB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented to the Missouri Association of Community and Junior Colleges