ERIC Number: ED165801
Record Type: RIE
Publication Date: 1977-Jun
Reference Count: 0
Concept Marketing of Educational Products and Services--The RDAS Approach.
Green, Robert G.
The Relating, Discovering, Advocating, and Supporting (RDAS) notion of concept selling is applied to the marketing of products and services emanating from educational research and development. The four RDAS categories are further divided into 12 sequential and interdependent tasks: Client Identification; Fact Finding; Planning; Establishing Credibility; Targeted Research; Focused Planning; Problem Analysis and Agreement; Planning the Presentation; Presenting; Facilitating the Decision; Achieving Closure; and Rediscovering. Rationale, practical suggestions, and examples related to marketing task accomplishment are presented within the discussion under each major heading. This RDAS schema provides a template against which practitioners may assess their current activities, and may serve as a basis for establishing a new genre of management and cost accounting systems that can be applied to marketing educational products and services. (Author/CMV)
Descriptors: Adoption (Ideas), Change Strategies, Diffusion, Educational Change, Educational Development, Educational Technology, Instructional Materials, Interaction, Marketing, Models
Office of Marketing and Dissemination, Northwest Regional Educational Laboratory, 710 S.W. Second Avenue, Portland, Oregon 97204 (No. 806-5211, $1.50)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Northwest Regional Educational Lab., Portland, OR. Office of Research and Evaluation Services.
Note: Research Evaluation Development Paper Series No. 11