ERIC Number: ED165785
Record Type: RIE
Publication Date: 1977
Reference Count: 0
Toward a National Endowment for Children's Broadcasting. Report on the Project to Ascertain the Feasibility of a National Endowment for Children's Broadcasting.
Center for Action Research, Princeton, NJ.
A project examining the need for change in children's television environment and for the establishment of a grant-making organization designed to address the needs of the children's broadcasting environment consulted a variety of interests, insights, and divergent viewpoints. Research studies, government documents, books, professional journals, and popular magazine articles were consulted, and over 200 people were contacted, including commercial and public broadcasters, artists, distributors, advertisers, child psychologists, educators, federal agency spokespeople, legislators, and consumer advocates. Results indicate that change in the children's television environment is desired, as is a new grant-making service organization. It is also noted that although models presented for a national grant-making entity appear adequate, none are presently deemed feasible. Three recommendations call for (1) high priority of legislative activity related to children's television, (2) the establishment of a national council on children and television, and (3) the development of alternative distribution systems for children's programming, with special reference to cable channels. Appendices include project advisory board and team members, participants, Project Overview Conference participants, project method and description, footnotes, and a bibliography of works consulted. (CMV)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.
Authoring Institution: Center for Action Research, Princeton, NJ.
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