ERIC Number: ED165205
Record Type: RIE
Publication Date: 1977-Sep
Reference Count: 0
Arts and Cultural Programs on Radio and Television. Research Division Report No. 4.
Katzman, Natan; Wirt, Kenneth
The findings of a planning study of arts and cultural programing on commercial and public radio and television are summarized in this report. Focusing on the decision making process on arts and cultural subjects in the broadcast industry, the report presents information on the following topics: how the phrase "arts and cultural programing" is understood by key broadcast executives, the terminology used in the industry to describe significant arts and cultural programing, the kinds of programing designated by the industry as "arts and cultural," how the amount of money and broadcast time for arts and cultural programs compare with those provided for other types of programs, the method used in the industry to determine audiences for arts and cultural programing, the means of support for such programing, and the kinds of programs that would be used if they were available. (FL)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: National Endowment for the Arts, Washington, DC.