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ERIC Number: ED165198
Record Type: RIE
Publication Date: 1975-Apr
Pages: 20
Abstractor: N/A
Reference Count: 0
The Organizational Communication Consulting Spectrum.
Tubbs, Stewart L.
Surveys of businesses and business managers indicate that developing communication skills within organizations is a priority. Communication consulting exists over a wide spectrum of activities that include guest speaking, conducting workshops, and conducting management training programs. These three processes can include a "canned program" that can be used again and again with different groups. Three other areas of consulting are more "demand responsive," apply to individual situations, and require a greater degree of diagnostic ability. They are: part-time consulting; contracted consulting; and full-time, in-house consulting. The most difficult part of consulting is getting started. The consultant must become known and then must sell himself or herself to a company. The initial meeting with the potential client is crucial in clarifying the needs of the client and the possible services of the consultant. (TJ)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Michigan Speech Association (Kalamazoo, Michigan, April 1975)