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ERIC Number: ED165143
Record Type: Non-Journal
Publication Date: 1978-Aug
Pages: 46
Abstractor: N/A
Reference Count: N/A
The Movement of Taboos: A Message-Oriented Approach.
Gantz, Walter
Defining "taboos" as laws, norms, or personal beliefs specifying situations in which behaviors or topics should not be performed or communicated about, this paper provides a conceptual and theoretical communication perspective governing the movement of taboos in social change situations. Applying Joseph Woelfel's message-oriented linear force aggregation theory to taboos, the paper provides a theoretical rationale for five methods of taboo removal: relabeling the taboo, offering "diffuser" incentives, legalizing it, promoting the idea of popular approval of it, and creating a festive atmosphere around it. The paper also discusses ways in which mass media antitaboo campaigns can overcome the barriers that seem to mitigate media effects, and it concludes with a list of five hypotheses to test the role of the media in taboo-reducing campaigns. (Author/FL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A