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ERIC Number: ED165139
Record Type: Non-Journal
Publication Date: 1978-Aug
Pages: 42
Abstractor: N/A
Reference Count: N/A
The Development and Application of a "Cognitive Map" to the Daily Newspaper Newsroom.
Schwartz, Stuart H.
People's cognitive maps (images of self, beliefs and values, evaluations of relationships with individuals and groups) determine attitudes and behavior, provide the basis for communication, and determine in part their response to events. The cognitive map of an organization performs the same function for groups. Thirty-five newspaper employees from five daily newspapers in New York, Connecticut, and Massachusetts were interviewed to discover demographic characteristics and then were asked to do a Q-sort of 50 items related to personal values. Five distinct types showed up: the free spirit (a generally upbeat outlook on life, better educated, younger, less experienced); the grim upholder of the social order (orientation based on traditional values, slightly older than and less educated than the sample average); the disciplined independent (views work as a major element of life, efficient, self-controlled, has high-responsibility positions); the responsible hedonist (concerned with personal pleasure and comfort); and the benevolent moralist (has intense views about the propriety of the beliefs and actions of others). (TJ)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A