ERIC Number: ED164877
Record Type: RIE
Publication Date: 1978
Reference Count: N/A
Promoting Vocational Education. A Public Relations Handbook for Vocational Educators.
American Vocational Association, Arlington, VA.
This handbook for vocational educators was developed as a tool to help them in their public relations efforts. Following a brief introduction, the content is presented in twelve sections. The first discusses the roles of various professionals and groups in vocational education. Section 2 covers planning a total public relations program and includes steps in planning, instructions on how to start the planning process, and keeping a public relations calendar. The next two sections cover communications with internal and external publics, while section 5 discusses using mass media as a communications tool, particularly the newspaper. Section 6 covers printed messages between vocational educators and their publics, including newsletters, brochures, pamphlets, letters, and posters. The next three sections discuss communication via visual media, verbal media, and audiovisual media. Section 10 covers advertising a program through paid advertising, billboards, and direct mail; section II is on planning special events, such as open houses and conferences. The last section provides guidelines for planning a National Vocational Education Week (NVEW) and includes a calendar of planning activities. (EM)
Descriptors: Audiovisual Aids, Educational Responsibility, Mass Media, Program Development, Program Guides, Public Relations, Publicize, School Community Relationship, Vocational Education
The American Vocational Association, 2020 N. 14th Street, Arlington Virginia 22201 (Order Number 10178, $4.00; 10% for 10-19 copies; 15% off for 20-29 copies; 20% off for 30-39 copies; 25% off for 40-49 copies; 30% off for 50+ copies)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: American Vocational Association, Arlington, VA.