ERIC Number: ED164392
Record Type: RIE
Publication Date: 1978
Reference Count: 0
High-Impact Applied Social Psychology.
Saks, Michael J.
Research in social psychology will be more useful to society if researchers incorporate evaluation research into their inquiries. Evaluation research is interpreted to include overall assessment of a program or project as well as methodological procedures used to assess implementation and outcome of social and cultural action programs. Specifically, evaluation research will help social psychologists determine what problems are worth studying, which variables within a problem account for the greatest variance, and what level of intervention will be most effective. Also, evaluation research will benefit social psychologists by providing feedback regarding whether a theory successfully prescribes changes in a desired direction. The conclusion is that feedback gained from evaluation research can help social psychologists decide which areas of applied social research will have the most impact on social problems and social programs. (DB)
Descriptors: Behavioral Science Research, Evaluation Criteria, Evaluation Methods, Evaluation Needs, Evaluative Thinking, Literature Reviews, Policy Formation, Predictor Variables, Problem Solving, Program Evaluation, Research Needs, Research Problems, Scientific Concepts, Scientific Research, Social Problems, Social Psychology, State of the Art Reviews, Theories
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at Annual Meeting of the American Psychological Association (Toronto, Ontario, 1978)