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ERIC Number: ED164175
Record Type: Non-Journal
Publication Date: 1973
Pages: 21
Abstractor: N/A
Reference Count: N/A
The Use of Traditional Media in Family Planning Programs in Rural Java. Cornell University, Current Papers in the Communication Arts #2.
Crawford, Robert H.; Adhikarya, Ronny
Java's present national family planning program is hampered not only by a serious lack of formal communication media, but also by cultural, social and economic barriers that impede the communication effort. To reach the predominantly rural population, family planning programs could utilize Java's traditional mass media: the folk operas, comedies, and puppet theaters which are in virtually every village on the island. Rural people are persuaded to adopt new ways more readily when the change agents are people they know and trust; both puppeteers and actors are known and respected by their audiences. Because they reflect local culture, the theater groups can effectively convey messages in the language, symbols, and styles familiar to the people. Puppetry offers further advantages. Difficulties many persons with low literacy have in perceiving symbols, graphs, and cartoons do not seem to arise when puppets are used. Puppetry is flexible; wording can be adapted to local themes and current conditions. The conservative rural people feel that sexual matters, especially sexual relationships, should not be discussed in public, and delicate subjects can be introduced more easily with puppets than with live actors. This form of family planning education will require careful groundwork and field experimentation; the system may involve using the professional troupes now practicing in rural areas, or a parallel system with specially trained troupes could be developed. (Author/DS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Indonesia