ERIC Number: ED164060
Record Type: RIE
Publication Date: 1977-Jan
Institutional Research, Fiscal Year 1977: Report on Publicity Activities. Research Monograph IV.
South Oklahoma City Junior Coll., OK.
During the first week of December, a 10% random sample of day classes and a 10% sample of night classes at South Oklahoma City Junior College were given a questionnaire dealing with the publicity activities used prior to and during the fall 1976 enrollment period. A total of 314 students responded, 179 night and 135 day students. Day students were most aware of the transit sign at 74th Street and South May; ranked second was advertising on television and radio; third, the brochures distributed; and fourth, advertising in the newspaper. Rank ordering of publicity activities by usefulness, revealed that brochures were felt to be "very useful" most often; followed by newspaper advertising, schedules mailed to homes, television and radio advertising, high school presentations, and the transit sign. Listing schedules in the "Pioneer" and telephone contact were generally rated "not useful". Night students were most aware of advertising on television and radio; the transit sign, brochures, and newspaper advertising were ranked second, third, and fourth. Ranked according to usefulness, the order was television and radio advertising, brochures, newspaper advertising, schedule mailing, the transit sign, and high school presentations. Telephone contacts, a booth at Kerr Center, and listing of classes in the "Pioneer" were generally rated "not useful". Data tables outline the numeric results. (MB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: South Oklahoma City Junior Coll., OK.
Note: Tables may not reproduce clearly due to type