ERIC Number: ED163966
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Effect of Cable on Public Television: Two Studies.
Agostino, Donald E.; Avery, Robert K.
Summaries are provided for two complementary studies assessing the effects of cable on public television in the areas of viewing patterns and viewer financial support. "The Cable Subscriber's Viewing of Public Television" consisted of an analysis of some 2,500 Arbitron television diaries from cable and noncable homes in 13 selected markets. The analysis focused on a comparison of public television viewing patterns of broadcast viewers and cable subscribers. Although the study reported a slight increase in weekly PTV tune-in among cable homes, this increase was offset because the total viewing by cable homes each week was spread across more channels. "The Effect of CATV on Awareness and Local Financial Support of a Public Television Station" involved personal interviews with 1,200 respondents from cable and noncable homes in the Salt Lake City, Utah and Billings, Montana markets. Additionally, financial information from the membership files of a Salt Lake City public television station were analyzed for out-of-state contributions which could be attributed to cable carriage. These findings indicated that cable has little influence on viewer financial support. (Author/CMV)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.