Granted that live, interactive television can provide effective university instruction for industrial employees, the University-Industry Television for Education (UNITE) system, operated by the University of Minnesota, presents a number of problems for its industrial users. In reexamining their own commitment to UNITE and the sizable financial investment involved, one of the eight participating companies offered the following criticisms of the program's effectiveness: the degree program orientation of the system does not serve a company with low degree pressure; the needs of employees without degree interests are so diversified that identifying common areas of educational need is difficult; the value mismatch between the academic and the industrial information systems results in courses that do not meet industrial training needs; the heterogeneity of the companies involved reduces the number of courses aimed at special interests; professors of desired courses can refuse to take part in the program; and scheduling presents difficulties in the industrial work day. Other areas that are potentially problematic include vague catalog descriptions, timing of homework assignments and tests, quality teaching, and use of the talk-back classroom feature. (MAI)