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ERIC Number: ED163457
Record Type: RIE
Publication Date: 1977-Aug
Pages: 42
Abstractor: N/A
Reference Count: 0
Pro- and Anti-Social Behaviors Subsequent to Arousal and Observational Learning from Television.
Watt, James H., Jr.; And Others
Ninety-five college students participated in an investigation of the arousal and observational learning effects produced by television viewing. The subjects were assigned to one of three experimental television viewing conditions: a serious dramatic presentation with high physical and verbal violence, a comedy with high verbal conflict but no physical violence, and a game show with no violence but with a number of rewarding behaviors. Prior to the viewings, the subjects' aggression levels were measured by means of a questionnaire. A continuous measurement of galvanic skin response was made as the subjects viewed the presentations. After the viewings, the subjects participated in an experimental game which provided them with the opportunity to reward or punish (or refrain from either) a person of the same sex whose role was to provide them with information necessary to achieve a desired goal and who provoked frustration in the subjects by occasionally giving incorrect information. It was concluded that no evidence for a general arousal effect was observed, that evidence of observational learning was found only for prosocial behavior, and that arousal and frustration levels predicted only subsequent antisocial behavior. (FL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (60th, Madison, Wisconsin, August 21-24, 1977) ; Best copy available