ERIC Number: ED162840
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Interpreting a Museum Exhibit: The Message Effectiveness and Cost Effectiveness of Alternative Audio Messages.
Hambleton, Susan K.
In this Masters Thesis, the message effectiveness and cost effectiveness (in terms of costs and monetary benefits) of two interpretive audio messages were evaluated. Ninety-nine randomly selected visitors to a Central Ohio interpretive museum were exposed to one of two audio tape recorded messages. One message used interpretive technique; the other did not. The visitors were surveyed after treatment and the data were analyzed by students' t-test and Chi-square analysis at a significance level of 5%. Also, sales revenue at the museum gift shop for the study periods was recorded. No statistically significant difference between the audio messages was found. However, visitor response to open-ended survey items supports the use of interpretive technique. No conclusions could be drawn regarding cost-effectiveness. (MR)
Publication Type: Dissertations/Theses
Education Level: N/A
Authoring Institution: N/A
Note: M.S. Dissertation, The Ohio State University; Not available in hard copy due to marginal legibility of original document