ERIC Number: ED162498
Record Type: RIE
Publication Date: 1974
Public Awareness: How Can Associations and Institutions Use Public Relations Skills? The Challenge of Communication. ACTFL Review of Foreign Language Education, Vol. 6.
The application of proven public relations techniques to the goal of attracting more students to foreign language study is advocated. One way of identifying target publics is with the computer. Valuable target groups are the business and industrial community, government officials, elected and appointed education officials, community leaders, and professional people. An effective technique is to ask for the participation of target groups. After gaining the support or understanding of the influential groups, the community at large should be addressed. A state or regional association can provide workshops, materials, and continuing resources for local groups. Major products, such as the production of television spot announcements, speeches, and audiovisual presentations should be promoted by the parent organization. The basics of news in the broadcast media and newspapers are discussed. Face-to-face communication through presentations to community groups is an effective technique. Some newsworthy promotions include language fairs and career clinics. The responses to surveys can be newsworthy and a good selling tool. Lists of media groups and community organizations are necessary for public relations efforts. The role of volunteers in the promotion of foreign languages is discussed. (SW)
Descriptors: Attitude Change, Community Attitudes, Elementary Secondary Education, Higher Education, Language Attitudes, Language Instruction, Language Programs, Mass Media, News Media, Organizations (Groups), Public Relations, Publicize, School Community Relationship, Second Language Learning, Teacher Associations
Not Available Separately; See FL 009 619
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: American Council on the Teaching of Foreign Languages, New York, NY.