ERIC Number: ED162374
Record Type: RIE
Publication Date: 1978-Nov
Reference Count: 0
Humor in Television Entertainment Programming: Implications for Social Relations and Social Learning.
Surlin, Stuart H.
There are three "communication contexts": interpersonal, intrapersonal (relating to others through internal thought), and mass media, especially television (relating to others in an indirect, impersonal manner). People satisfy different needs through different contexts. Open-minded people may choose television for relaxation and the interpersonal context for learning about others, while closed-minded people choose the mass media (television) for gratifying both needs. The content of television tends to reinforce high authoritarian attitudes held by the viewer. Racist and sexist attitudes especially tend to be reinforced by the fact that minority groups and women are often made the butt of jokes. The most unfortunate aspect of this social learning is that viewers who are most closed-minded, fatalistic, and bigoted are most apt to view television and develop viewer-character relations and thus have their thinking reinforced. This has a negative social impact on a pluralistic urban society which values open-minded cognitive development. (TJ)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (64th, Minneapolis, Minnesota, November 2-5, 1978)