ERIC Number: ED161447
Record Type: RIE
Publication Date: 1975-Mar
The Social Effects of Cable Television.
Johnson, Leland L.
Cable television illustrates the problems that can arise in exploiting a promising new technology to meet social needs. Cable operators' marketing procedures have emphasized improvement of the quality of reception from local broadcasting stations, increased programming choice by introduction of distant signals, and introduction of special pay channels for movies and sports. Programming and operating costs are so high that mass appeal broadcasting is economically more attractive than cable. Using cable as a polling device, or burglar alarm, or for meter reading, are other applications which are accompanied by a variety of problems, the greatest of which is cost. The extent to which new socially significant services develop on cable in the future will depend on a number of factors including federal regulatory policy, interconnection of cable systems, social experimentation, and technological developments. (JEG)
Descriptors: Cable Television, Cost Effectiveness, Program Effectiveness, Programing (Broadcast), Social Influences, Technological Advancement, Television
The Rand Corporation, 1700 Main Street, Santa Monica, California ($1.50)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.
Authoring Institution: Rand Corp., Santa Monica, CA.
Note: Paper presented at the International Conference on Communications (San Francisco, California, June 16, 1975)