ERIC Number: ED161100
Record Type: RIE
Publication Date: 1975-Dec
The Misfit between the Speech Communication Field and the Needs of Business and Industry.
Tubbs, Stewart L.
A growing number of speech communication graduates are unable to find employment in their field. To ameliorate this situation, speech communication educators should consider the following three recommendations. First, the mission of higher education should be reassessed. In addition to the creation and dissemination of knowledge, higher education needs to place more emphasis on the application of such knowledge. For example, in place of laboratory research, more field research should be encouraged. A second recommendation involves remodeling the curriculum. Communication colleges need to prepare students to do something other than teach what they have been taught. These students must be educated so that they have more to offer nonacademic organizations. The third recommendation is that speech communication educators redefine their professional roles. One step in this direction would be for the Speech Communication Association to add a division of organizational communication to make its research and consulting services available to business and industry. Another step is for educators to begin to change from teacher/scholar to teacher/scholar/consultants. Finally, educators could begin to act as a liaison between the classroom and the business world. More efforts along these lines can provide a way for improving students' abilities to apply their knowledge to a job situation. (FL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (61st, Houston, Texas, December 27-30, 1975)